The long-term approval of the apparel industry is one of the main sources of environmental pollution. After many garments are manufactured, they are discarded or destroyed after they have not been used or used only a few times. In this context, the Lablaco platform came into being, a new option for cycling fashion combined with technology.
Climate change has become a prominent phenomenon in recent years. Apart from heavy industry, energy and animal husbandry, textile fashion is also one of the most frequently criticized industries. Because clothing is polluting in the production process, mass production and excessive production under the trend of “fast fashion” Consumption has led to a lot of discarding.
The media reported that clothing brand H&M burned unsold new clothes, which may amount to more than ten metric tons a year; another brand, Celio, was also exposed to discarded clothing; fashion brand Burberry also admitted to burning goods worth more than NT$1.1 billion. .
Compared with food waste, some national legislation has banned, and the problem of clothing waste has not received enough attention. The French government intends to legislate to ban the dumping of unsold clothing stocks, and may adopt mandatory donations.
Lablaco, the cycle fashion platform, is trying to provide another way to extend the life of your clothes.
Guo Shizhen, one of the founders of Lablaco, said that there are two kinds of fashion in circulation. One is to design and manufacture, and consider whether the material of the clothes can be recycled and reused. One is that at the end of use, consumers no longer wear or retailers can’t sell them. Clothes that have pipes that are not discarded or burned.
She said that the fashion industry has always been closely linked to the community. The information shared on social networking sites such as Instagram is very useful for brand owners, but the brand may not know how to use new technology to track this information and communicate with consumers, Lablaco It is a platform that helps brands use new technology to master data and make it easier to connect with consumers.
Specifically, the platform user can upload photos of unwanted clothes to the Lablaco platform, and if other users want, the shipping fee can be obtained, which is equivalent to online second-hand exchange. Users can donate merchandise on the Labelaco platform and redeem points for Lablaco currency to purchase fashion items on the platform.
She explained that the brand side can also upgrade the unsold goods, or the fashion industry stakeholders can use the platform to share excess clothing. This platform is integrated into the multi-directional distribution of products.
She said that consumers can pass the undressed clothes to the next person through this platform. These materials will be transparently presented for brand analysis, and users can better understand the ins and outs of clothes.
Guo Shizhen from Taiwan originally studied Italian and advertising marketing. He once went to Italy to study for an MBA. In the process of purchasing and purchasing goods for famous brands, he found that the consumption pattern changed and the fashion industry launched a new product cycle. Very short, the series displayed in the window will be changed every two weeks, causing a lot of waste.
Lablaco was founded in 2016 under the idea of making changes to this phenomenon. During the test period, tens of thousands of users from 35 countries were officially launched.
Recycling fashion is still a novel concept, but in fact many people are already doing similar things, such as reselling, donating, recycling or renovating clothing that is no longer needed, and using it elsewhere, and the Lablaco platform gives the public a new choice.
In order to promote the concept, Lablaco hosted the first “Circular Fashion Summit” in Paris at the end of September this year, inviting environmental fashion and technology professionals to share their experience and knowledge, and selected 10 designers dedicated to innovation and environmental protection to exhibit on site, including Zhou Yuying from Taiwan.